After you taking a walk outside, if I ask "what dog did you see?", chances are you might recall a few.
What about if I ask "what plant did you see?", less likely.The human tendency to ignore plant species is called "plant blindness".
MANIFESTO
Streetwear, a socially contagious yet affordable clothing category, serves as an impactful cultural medium to advocate aesthetics and lifestyle. Its visual-focused quality, can serve as an artificial remedy for plant blindness.
Founded by Jeff Shen and Crystal Ren, A Pale Dot, joining forces with its namesake plant shop, advocates the botanic lifestyle in a ready-to-wear frontier, celebrating different unique species with varying treatments such as applique and embroidery.
NOTE
From 1886 through 1936, Leopold and Rudolf Blaschka produced 4,300 glass models of 780 plant species, capturing the essence of foliage, blooms, and steams with the mysterious, lingering form of glass-making. Inspired by such an art form, we experimented with different executions of treatments, fabrics, and stitches to best capture the essence of each plant within my collection, with rounds of refining iterations.
With all treatments and embroidery digitized, this expanding prototype collection is prepared for mass production.