Engineered PUMA's PWRPRINT technology with 5D printed uppers to provide a tech-driven POV to a newly-established Franchise INVERSE.
Created Sell-in presentation assets to enrich product story and context for wholesale sell-in meetings.
Multiple AI platforms are used to create video assets and consumer images.
Credit:
Product Type: Innovation, New Upper
Creative Direction: Jeff Shen, Evan Willard
Video Editor: Evan Willard, Jeff Shen
Product Design / Color & Material Design: Jeff Shen
3D: Jeff Shen