Briefed by Puma's global innovation team, I led a cross-department design team to reimagine alternative closure systems in a Sporstyle Context.
Project Type: Innovation, New Upper
Product Design: Jeff Shen
Innovation Team: Jeff Shen, Arpit Hooda, Terence Prudent
3D Modeling / Prototyping: Jeff Shen
Consumer Research: Chris Calo, Jeff Shen